ICT solutions for all industries!
You are receiving this trade promotion information since your contact resides in the database of HKTDC. Please do not reply to this email directly as this address is unattended. For enquires or more information about this email, please contact exhibitions@hktdc.org |
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Digital Marketing & E-commerce Firms
Showcase
the
Latest Services
to Enhance Competitiveness of
Corporate Customers |
Whether you need to increase your prospect sales list, re-engage and re-target your customers, develop customer loyalty that keep them coming back to your products and services, learning the right digital marketing and e-commerce skills and tactics is essential. To compete in this viable e-commerce world with real-time agility, engaging messages and tailored digital marketing strategies are important to grow your business.
The HKTDC International ICT Expo 2015 brings together around 600 exhibitors from 13 countries and regions, offering a fantastic opportunity for you to conduct face-to-face discussion with worldwide experts on the tactics of winning digital marketing strategies for your ecommerce activities.
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| Featured “Digital Marketing & E-commerce” solutions |
| Brilliant Top Inc Limited (Booth: 3CON-004) |
Boutir - An Aid for Online Boutique
Boutir is a Snapsell tool which empowers individuals to open an online boutique within 30s. Take a photo, upload and start selling immediately. |
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| Google (Hong Kong) Limited |
 Driving Customers to Your Online Business
After the web site is up and running, the next challenge will be how to get your potential customers to visit your site. Google’s experts provide online advertising solutions, help defining your online business goals, setting up Google Analytics to track campaign performance, as well as launching your first search and display ad campaign. New advertisers will receive a coupon to run your first online campaign. Advertisers can also meet Google’s specialists at the ICT Expo. |
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| Liana Technologies Asia Limited (Booth: 3F-E15) |
 LianaCMS™
LianaCMS™ is a modern and user-friendly cloud-based tool for managing website content. The main features are the easy-to-use user interfaces, mobile-friendly responsive templates, easy search engine optimisation and extensive analytics tools. LianaCMS™ is multilingual, and supports different language versions both in the public site and in administration. In March 2015, the LianaMobile mobile application for managing marketing activities easily on the go will be launched. |
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 Starting Up Your Online Business
Do you have a brilliant brand to sell online? Ever imagined building your own website but you don’t know how to code?
As a leading mobile and e-commerce platform in Asia, Shopline has all the tools you need to create your brand website or online shop. Their easy do-it-yourself platform can help to build your brand online in an hour. No IT help needed, no coding skills required. You are able to develop a beautiful web and mobile site using the latest design trends ready to be integrated with powerful analytics and marketing tools. Participants can meet Shopline’s e-commerce experts for extra help in setting up your websites at the ICT Expo.
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| Softlayer, an IBM Company |
 Softlayer for E-commerce
Online stores are open around the clock—there’s no “after hours” for maintenance tasks and shopping demand changes moment by moment. Softlayer helps you prepare for traffic spikes, increase uptime, secure customer data, and grow when needed without the expense of owning and running infrastructure. Security, scalability, and uptime are essential for 24/7 operations. |
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| Xgate (Asia) Limited (Booth: 3F-F04) |
 XGATE Digital Marketing Service (DMS) Platform
XGATE's Digital Marketing Services (DMS) platform provides large-scale multi-channel messaging capabilities covering Email, Mobile, Social, and Web. Their proprietary platform empowers marketers to design, automate, and optimise data-driven campaigns that generate excellent engagement through greater customer conversions and measurable return on marketing investment. Their DMS also helps to analyze vital behavioral and transactional information from online and mobile activities to increase the relevance of every customer message. Ultimately, DMS platform will create the integrated strength of email, social media, mobile marketing, and websites; and marketing automation will ensure marketing efforts highly efficient to improve business profitability. |
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 Attract New Traffics with Yahoo’s Native Ads
Among Yahoo’s advertising portfolio, native ads have been repeatedly proven to be effective: not only are they consumed the same way as editorial content with equal attention span and engagement rates, their mobile versions also attract CTRs 406% higher than banner ads. Similarly, nearly 65% of brands feel that native advertising increases consumer engagement.
Yahoo’s native advertising seamlessly blends relevant and personalised ads into their mainstream content, thus prolonging reader interest and making it one of the most compelling forms of content marketing in Hong Kong where we have been both a pioneer and key player.
Available across mobile, PC and tablets, Yahoo’s native ads are auto-optimised to individual’s device to ensure the best experience in content consumption. |
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| Trend seminars on “Digital Marketing & E-Commerce” |
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| To keep business visitors updated the impact of digital marketing and e-commerce that are shaping this dynamic industry, the Expo features a range of seminars presented by industry experts. Limited seats, register now! |
| Seminar on E-Commerce / Data Centre by SoftLayer, an IBM Company |
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| Representatives from SoftLayer, an IBM company, a global provider of cloud infrastructure, will share their insights on the latest development of e-commerce and data center in the industry. |
Date
Time |
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13 April (Monday)
2 - 3pm |
| SME’s Winning Factor to an Effective e-Commerce Strategy |
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| Globally known for its Web portal, search engine and related services, Yahoo Hong Kong is going to give a talk the most updated development and business application of e-commerce, as well as the key factor to a winning e-commerce strategy. |
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Time
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13 April (Monday)
4pm - 5:15pm |
| Implementing O2O Model for Enterprises and SMEs |
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Co-organised with Information & Software Industry Association (ISIA), this seminar will bring participants some tips on implementing OCO model in enterprises and SMEs, for example, securing organizational mobile applications. You will hear real life case studies as well.
Speakers include: Mr Dave Ip, President, Gamatech Limited, Mr Jacky Lee, Director, JTSoft Company Limited, Mr Lawrence Chan, Head of Trade Services and BPO, Computer and Technologies Holdings Limited and Mr D. K. LEUNG, Vice-chairman, The Chamber of Hong Kong Computer Industry.
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Date
Time |
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14 April (Tuesday)
10am - 12nn |
| International IT Fest Trade Chamber Series: The Trend of Digital Media and Marketing |
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Hosted with The Federation of Hong Kong Industries (FHKI), Hong Kong Electronics Industry Council (HKEIC) and co-organised with The Hong Kong Electronic Industries Association (HKEIA) and Hong Kong Electronics & Technologies Association (HKETA), the International IT Fest Trade Chamber Series: The Trend of Digital Media and Marketing will bring us new ideas of the future trends of ultilising digital media as a powerful marketing tool, e.g. Omni-channel marketing, Internet of Things (IoT) technology, etc.
Speakers include: Mr Jason Chiu, CEO of Cherrypicks Ltd, Dr Alan Lam, CEO of Sengital Ltd. and Ms Jacqueline Chong, Chief Marketing Officer of Green Tomato Limited.
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Date
Time |
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15 April (Wednesday)
11am - 12:30pm |
| Build and Promote your Online Business in 120 minutes |
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| Ms Fiona Lau, co-founder and COO of Shopline and Ms Natalie Yuen, Google AdWords Online Specialist, will host a 1-hour workshop on starting up online business as well as driving customers to online business respectively with live demonstration. Participants can work together with our experts on-site and get more tips on digital branding and advertising. |
Date
Time |
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15 April (Wednesday)
2pm - 4:30pm |
| Dedicated discussion themes to give insights |
| Date |
Theme |
Highlighted Events |
| 13 Apr (Mon) |
Mobile Cloud Computing |
Discuss topics on 3D, mobile and cloud technology as well as the latest development of e-commerce (e.g. SoftLayer, an IBM Company & Yahoo)
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| 14 Apr (Tue) |
Online To Offline (O2O) |
Study the real life application of O2O model among enterprises as well as the most recent O2O marketing strategies (e.g. Microsoft) |
| 15 Apr (Wed) |
Internet of Things (IoT) & E-Payment |
Cover topics including the business application of IoT, the latest evolution of e-payment systems in retail industry as well as online branding and advertising strategies (e.g. Google & Shopline) |
| 16 Apr (Thu) |
Apps & Start-up |
Investigate the latest mobile apps development and explore possible startup opportunities (e.g. UNWIRE.HK) |
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| Free consultation service to help business grow and save cost |
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| The SME IT Clinic (Booth: 3G-B16) offers you complimentary professional consultation services on ICT systems and solutions to help enhance business efficiency and maximise cost-saving results. This year, the Clinic features heavy-weight consultants from Google; Kingdee; Microsoft; Rackspace; Softlayer, an IBM Company; and Yahoo. Come visit the SME IT Clinic and talk to these heavyweight experts direct. |
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| “Start-ups” is a new theme highlighted at the ICT Expo in 2015. Major activities surrounding this new theme include: |
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The "iStartup@HK pavilion" set up by the Office of Government Chief Information Officer to showcase local start-ups; |
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Tenants and incubatees nurtured by start-up incubators including Cyberport and Hong Kong Science & Technology Parks Corporation will put their projects on show; |
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"Apps Zone" is another highlight that brings together young mobile apps developers in the region; |
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The ICT Expo is also well-attended by overseas start-ups from Canada, India and Korea.
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| Indeed, it provides an excellent platform for start-ups to exchange their ideas with business visitors from around the world, including potential clients, partners and even investors. |
| Different solutions to meet your diverse needs |
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Apps Zone |
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Business Apps on Cloud & Mobile |
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Computer & Peripherals |
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Digital Marketing & E-Commerce |
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E-Logistics & Retail Technologies |
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Enterprise Solutions & IT Outsourcing |
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Home-grown Innovations |
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Smartphone & Tablet |
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iStartup@HK pavilion |
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Telecom, Network & Data Centre |
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Trade Related Services |
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Wireless Technologies |
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Register your FREE admission badge |
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For business visitors, you can reserve your FREE admission badge through one of the three following channels:
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 Trade buyers are required to register in person. Collect stamps at both the Electronics Fair (Visitor Promotion Counter) & the ICT Expo (Buying Mission Service Counter), with your buyer badge, business card and the original copy of this email to redeem a handheld wireless keyboard with TouchPad.*
* Terms & conditions apply. Souvenirs are available on a first-come-first-served basis while stock lasts.
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| Receive a FREE gift at QR code enabled HKTDC fairs |
| Enjoy discount with “HKTDC Trade Fair Privilege Coupons” |
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 Enjoy cash savings, discount offers and complimentary drinks offered by local restaurants, sightseeing tour and shopping outlets with the ‘HKTDC Trade Fair Privilege Coupons’!
You can download the online version here before you come to trade fair. |
| hktdc.com free sourcing service |
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 Now you can locate the right products you need by getting a list of relevant exhibitors with booth numbers and product photos at the fair. Look for this friendly sign. |
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| Customer service hotline: (852) 1830 668 |
Winny Siu
Manager, Marketing Communications
Exhibitions Department |
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